Ever wondered how illustrations and storytelling can elevate a brand's message? I tried to know by diving into Zomato’s sustainability goals. Instead of the usual technical jargons, I brought these goals to life through an illustrated Zomato partner - meet Malti, a spirited woman delivery partner! 🚴‍♀️

In her typical delivery day, Malti embodies Zomato’s sustainability practices, turning what could be just another corporate message into a vibrant, relatable story. Because branding doesn’t have to be boring - it can be personal, engaging, and, most importantly, memorable!

Follow along to see Malti and her heroic day.

Malti was an original character that I sketched and designed for this comic