ILT20 Cricket League Branding

Overall rebranding of the ILT20 Cricket League under Zee Entertainment

Role

Visual Designer, Illustrator

Industry

Sports and Entertainment

Duration

2 months

Stage 1. Objective

My main goal was to enhance the ILT20 league for fans, creating visual assets like illustrations, stickers, and logo stickers to elevate its appearance and brand.

Stage 2. Research

In my research, I examined visuals from top cricket leagues and other sports, sought inspiration from creative websites, and utilized AI-powered platforms to craft a unique visual identity for the ILT20 league, reflecting industry trends.

Stage 3. Concept Development

Initial Sketches

While ideating the initial sketches, it was important to ensure consistency with the other visuals in the Zee5 app. Since the app doesn't use 3D-generated illustrations, I achieved a 3D effect in the 2D visuals by creatively manipulating light and shadow.

These were the celebratory reaction stickers that are 2d but due to the addition of the shadows, give a 3d effect.

In order to break the monotony of the sharp-edged stickers above, some organic 2d shapes had to be made which can go behind and alongside the 3d elements and add depth and effect.

For the spot illustrations, a similar approach was followed and the illustrations were kept cohesive to the the other stickers and visuals.

Color Selection

Color selection is crucial for enhancing the user experience and aligning with the platform's design. Given the dark UI of the Zee5 app, the colors had to stand out without being too overwhelming or distracting from the main focus on the cricket league screen.

The colors also needed to evoke feelings of joy and celebration, reflecting the spirit of victory on a sports-related platform.

Gradients and Hierarchy in colors

To maintain cohesiveness with the Zee5 app's existing UI while adding contrast and playfulness to the serious gameplay platform, I opted for gradient colors over solid ones.

A color hierarchy was followed for elements like stickers, with the bottom color slightly lighter than the UI, gradually getting lighter towards the top. This approach ensured both contrast and legibility.

Stage 1. Objective

My main goal was to enhance the ILT20 league for fans, creating visual assets like illustrations, stickers, and logo stickers to elevate its appearance and brand.

Stage 2. Research

Stage 3. Concept Development

Initial Sketches

These were the celebratory reaction stickers that are 2d but due to the addition of the shadows, give a 3d effect.

In order to break the monotony of the sharp-edged stickers above, some organic 2d shapes had to be made which can go behind and alongside the 3d elements and add depth and effect.

For the spot illustrations, a similar approach was followed and the illustrations were kept cohesive to the the other stickers and visuals.

Color Selection

The colors also needed to evoke feelings of joy and celebration, reflecting the spirit of victory on a sports-related platform.

Gradients and Hierarchy in colors

To maintain cohesiveness with the Zee5 app's existing UI while adding contrast and playfulness to the serious gameplay platform, I opted for gradient colors over solid ones.

Stage 4. Final Visuals

Celebratory Stickers

We can see the hierarchy of the colors and the use of the 2d and 3d elements combined here.

Team Logo Stickers

To create stickers from the existing team logos, I focused on maintaining color contrast, coherency, and the integrity of their shapes.

Watchparty Illustration

I was tasked with creating an illustration for the IT20 League watch party feature, depicting a group of three friends watching the match together. I used the existing character library system, ensuring simplicity in the human forms for clarity across various devices, from phones to TVs, while maintaining enough breathing space in the design.

Stage 5: Final Screens

We developed a platform that enhanced the cricket viewing experience and attracted a significantly larger global audience.

Home page with the sticker reactions being used during the game to celebrate together.

Left to right: The watchparty screen, Prize spot illustration along with stickers, The leadership spot illustration.

Stage 5: Final Screens

We developed a platform that enhanced the cricket viewing experience and attracted a significantly larger global audience.

Home page with the sticker reactions being used during the game to celebrate together.

Left to right: The watchparty screen, Prize spot illustration along with stickers, The leadership spot illustration.

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